What is Conversion rate and How to Calculate it?
Conversion rate is a metric that measures the percentage of people who take a desired action (e.g., make a purchase, sign up for a newsletter) in response to a marketing…
What are the most Important Marketing Metrics?
There are many metrics that can be used to measure the success of a marketing campaign, and the specific metrics you should track will depend on your business goals and…
What are heatmaps and how to use them to optimize your website?
Heat maps are graphical representations of data that use color coding to show the areas of a website that receive the most engagement or attention. Heat maps can be useful…
How to Run Split-Tests?
Split testing, also known as A/B testing, is a method of comparing two versions of a marketing campaign or website to see which performs better. It's an important way to…
Biggest SEO Trends-2022
As you’ll discover below, SEO has changed fast. It’s all about creating content that reflects the best practices of search engines. It also helps in the increasing needs of the…
Tips To Become a Data-Driven Marketer
As the digital age brings significant changes, marketing is still changing. To successfully see results, businesses must be able to adapt successfully to the fast-paced digital environment, just like end…
Importance of Branding In the Era of Social Media
Branding is a vast process that encompasses all the elements utilized to create a substantial impact on the company. It is not restricted to logo designs, typography, and graphics; instead,…
Role of SEO in Digital Marketing
In this digital era, where everyone is leaning toward digital marketing and its evolving strategies, it is critical to stay ahead of all competition. To be a vital element of…
Why do all prices end with 7 or 9?
When you have a $60 product, pricing psychology would teach you to price it at $59.97. Why? Wherever I go on the internet, I see digital products and physical products…
How To Personalize User Experience
Trunk Club, acquired by Nordstrom for $350 million in 2014, offers a unique twist on buying clothes. Instead of picking all your own clothes, you get your own personal stylist.…