Google Ads + SEO: Joanna Vargas
Joanna Vargas Skin Care provides results-driven spa treatments, spa services, skin care products in New York and Los angles.To ensure future growth for its business, the brand turned to Growth Driven Digital to deliver a search marketing strategy to boost brand awareness and sales enquiries.
1,600
broken links fixed
597
keywords ranked on Google’s First Page
55%
increase in conversions
Issue
Joanna Vargas came to Growth Driven Digital with over 1,600 broken links on their website, Google Ad’s that were not scaling and inaccurate reporting from Google Analytics and Google Ads. Joanna Vargas Skin Care wanted to:
- Scale their Google Ads
- Fix their SEO
- improve their ranking in search to drive high quality website traffic.
The business engaged Growth Driven Digital to boost their online presence and increase market share.
Methodology
An in-depth analysis of the brand’s website and Google Ads account was conducted, and insights revealed opportunities to optimise the website’s content, structure and performance to drive high-quality enquiries. Our team fixed the 1,600 broken links, implemented on-page optimisation to target relevant and high-converting non-branded keywords. Additionally, Growth Driven Digital executed a link building strategy to boost the brand’s online reputation across several high-authority websites and directories. Growth Driven Digital rebuilt the Google Ads account to structure ad campaigns with relevant targeting and segmentation and optimise for spend to drive higher conversion rates.
Results
By partnering with Growth Driven Digital, Joanna Vargas Skin Care have improved their position in the market and have seen a significant uplift in overall enquiries. Organic search marketing has proven to be an effective strategy for the business with an increase of 109% YoY in organic traffic. As a result of the SEO strategy, a total of 597 phrases maintain a strong position on page one. Improvements to Google rankings and website traffic have seen a 55% YoY increase in conversions.
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