What are the most Important Marketing Metrics?
There are many metrics that can be used to measure the success of a marketing campaign, and the specific metrics you should track will depend on your business goals and…
What is Conversion rate and How to Calculate it?
Conversion rate is a metric that measures the percentage of people who take a desired action (e.g., make a purchase, sign up for a newsletter) in response to a marketing…
What is ROI and how to Calculate ROI on Marketing Campaigns?
ROI, or return on investment, is a metric that measures the profitability of an investment or marketing campaign. It is calculated by dividing the net profit generated by the campaign…