What is ROI and how to Calculate ROI on Marketing Campaigns?
ROI, or return on investment, is a metric that measures the profitability of an investment or marketing campaign. It is calculated by dividing the net profit generated by the campaign…
What is Conversion rate and How to Calculate it?
Conversion rate is a metric that measures the percentage of people who take a desired action (e.g., make a purchase, sign up for a newsletter) in response to a marketing…
What are the most Important Marketing Metrics?
There are many metrics that can be used to measure the success of a marketing campaign, and the specific metrics you should track will depend on your business goals and…