Marketing is essentially communication
Whether you’re writing an email, blog, sales copy or shooting a video, delivering a webinar, or launching an ad, despite the technical actions involved, you are essentially communicating. What is…
Why do we market?
Knowing cold and understanding the fundamentals of any subject is the key to being a professional in that subject. If you’ve ever whined about how digital marketing keeps changing, how…
How to choose the right market and explode your business.
Five years ago, I was doing a Masters in Digital Marketing from a reputed and might I add, very costly, university. About a third into the course, I was getting…
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