Life With Paint
Life With Paint is Australia’s most popular group painting experience. They offer in-person group painting classes and online painting classes throughout Australia. With the Covid 19 pandemic and lockdown, they were experiencing a dip in their overall revenue.
They had engaged other agencies for running Google Ads, however, they were not satisfied with their Return on Ad Spend and were not profitable.
They chose Growth Driven Digital because of our previous results with clients and we had come highly recommended.
63%
increase in revenue
200%
increase in Website Traffic
Issue
As the pandemic hit, Life With Paint took a big hit as their in-person events got cancelled. They now needed to focus on growing their website traffic and get customers to sign up for their online classes.
Methodology
An in-depth analysis of the brand’s website and Google Ads account was conducted, and insights revealed opportunities to optimise the website’s content, structure and performance to drive high-quality enquiries. The team implemented on-page optimisation to target relevant and high-converting non-branded keywords. Additionally, Growth Driven Digital executed a link building strategy to boost the brand’s online reputation across several high-authority websites and directories. Growth Driven Digital the Google Ads account to structure ad campaigns with relevant targeting and segmentation and optimise for spend to drive higher conversion rates.
Results
By partnering with Growth Driven Digital, The company saw an increase in online sales through Google Ads. In 90 days, they had lowered cost per conversion to a point where they were profitable and getting a Return on Ad Spend averaging 400%. 200% increase in Website TrafficThe company effectively doubled its website traffic after launching an aggressive SEO strategy. They were already generating over 2,000 words of content a week for their website. With our Off-Page strategies, we were able to optimize and distribute their content throughout the internet and get them featured on high domain authority websites resulting in an increase in organic traffic.