Trunk Club, acquired by Nordstrom for $350 million in 2014, offers a unique twist on buying clothes. Instead of picking all your own clothes, you get your own personal stylist.
Interested, I checked out their site to get a sense of their funnel & below what you’ll find is the very first step: the signup process where you choose your fashion preferences & a stylist follows up with you almost immediatelyhttps://www.loom.com/share/7256db85f04443138ed511f273bd53ca.
First by email & then by phone. Their followup is impressive & I wasn’t expecting it. Below is an animated image of the complete sign-up process, which is essentially a 6-step questionnaire that ends with a form to get your contact details & set up your account. This is a great example to reference if you’re a consultant & talk with your prospects 1-on-1 before sealing the deal. Clearly, they’ve nailed down their process as they’ve continued to grow as a company.
Key Takeaways
- It’s very important that Trunk Club gets as much quality information as possible in order to provide a more valuable customer experience & deliver big for their clients. Their questions & preliminary process are crucial to the success of the company & you can bet that they’re always looking to improve & refine their process.
- If you have a multi-step sign-up form, try incorporating representative photos in the options to make it more visually appealing & seem “less like a form”. The less it looks like a form, the less friction & resistance there will be to filling it out.
- It’s particularly important for Trunk Club to use photos because their job is to make you “look” good. Their business is very visually-driven & without the photos, there would be a lot more confusion & lack of clarity around each choice.
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