Strategic Financial Intelligence
We redesigned Strategic Financial Intelligence’s website and created a new product sales page that resulted in a 769% increase in conversion rate and 222% increase in sales
Strategic Financial Intelligence is an online financial newsletter that gives key knowledge about the global financial markets, cryptocurrencies and precious metals to its subscribers.
After having been to several agencies, the website was not converting the traffic and all sales were driven through word of mouth. We redesigned the website and created a sales funnel with a compelling opt-in offer and a new product long form sales page
The company chose us because of our previous results with clients and had come through a strong referral from a marketing coach that the company hired.
769%
increase in conversion rate
210%
increase in online sales
584%
increase in email sign-ups
250%
increase in website traffic
Issue
After hiring and spending a fortune on digital marketing agencies and not getting any results, Strategic Financial Intelligence hired us to help them increase their website’s conversion rates.
Methodology
An in-depth analysis of the brand’s website and Google Ads account was conducted, and insights revealed opportunities to completely redesign their website and create multiple sales funnels to increase conversion rates. Our team implemented on-page optimisation to target relevant and high-converting non-branded keywords. Additionally, Growth Driven Digital executed a link building strategy to boost the brand’s online reputation across several high-authority websites and directories. Growth Driven Digital rebuilt the Google Ads account to structure ad campaigns with relevant targeting and segmentation and optimise for spend to drive higher conversion rates.
Results
By partnering with Growth Driven Digital, Strategic Financial Intelligence got the following results:
584% increase in email sign-ups
The company saw an increase in email opt-ins from the organic traffic the company was sending to its website through PR, radio shows and our search engine optimization. Their email list doubled within 1 month, more than what they had in all previous years combined.
300% increase in revenue YOY
The company 3x’ed its sales in the one month after launch, making double what they had made in the previous year and tripling sales this year.
250% increase in Website Traffic
The company effectively doubled its website traffic in one month after launch. We did Search Engine Optimization both on-page and off-page, writing quality blog content and implemented an all-encompassing distribution strategy. Through Google Ads, SEO and the client’s appearances on guest podcast shows and radio shows, we were able to more than double the traffic to the website.