If you haven’t seen this McDonald’s campaign yet, watch the video here: http://youtu.be/wXgSnUmhdws & check out this page: http://yourquestions.mcdonalds.ca/ This campaign is an excellent example of the power of transparency & product education…
The University of North Carolina’s Kenan-Flagler Business School may be the only college of its kind to flamboyantly advertise using exclusivity & takeaway selling. You’d expect it from a special club…
I wanted to share this one marketing technique that gave this clothing brand a 150% increase in sales and continual growth for over 2 years. In 2013, Patagonia, an American…
Did you know Amazon is the world’s largest Ecommerce business valued at $1.6 TRILLION with a whopping annual revenue of $280 billion and growing. That’s more than the GDP of…
Whether you’re writing an email, blog, sales copy or shooting a video, delivering a webinar, or launching an ad, despite the technical actions involved, you are essentially communicating. What is…
Knowing cold and understanding the fundamentals of any subject is the key to being a professional in that subject. If you’ve ever whined about how digital marketing keeps changing, how…
Five years ago, I was doing a Masters in Digital Marketing from a reputed and might I add, very costly, university. About a third into the course, I was getting…