How To Personalize User Experience
Trunk Club, acquired by Nordstrom for $350 million in 2014, offers a unique twist on buying clothes. Instead of picking all your own clothes, you get your own personal stylist.…
McDonald’s Education Marketing Campaign
If you haven’t seen this McDonald’s campaign yet, watch the video here: http://youtu.be/wXgSnUmhdws & check out this page: http://yourquestions.mcdonalds.ca/ This campaign is an excellent example of the power of transparency & product education…
The online MBA you can’t get into
The University of North Carolina’s Kenan-Flagler Business School may be the only college of its kind to flamboyantly advertise using exclusivity & takeaway selling. You’d expect it from a special club…
Reverse Psychology Marketing
I wanted to share this one marketing technique that gave this clothing brand a 150% increase in sales and continual growth for over 2 years. In 2013, Patagonia, an American…
Amazon’s Billion Dollar Business Strategy
Did you know Amazon is the world’s largest Ecommerce business valued at $1.6 TRILLION with a whopping annual revenue of $280 billion and growing. That’s more than the GDP of…
Marketing is essentially communication
Whether you’re writing an email, blog, sales copy or shooting a video, delivering a webinar, or launching an ad, despite the technical actions involved, you are essentially communicating. What is…
Why do we market?
Knowing cold and understanding the fundamentals of any subject is the key to being a professional in that subject. If you’ve ever whined about how digital marketing keeps changing, how…
How to choose the right market and explode your business.
Five years ago, I was doing a Masters in Digital Marketing from a reputed and might I add, very costly, university. About a third into the course, I was getting…