What are heatmaps and how to use them to optimize your website?
Heat maps are graphical representations of data that use color coding to show the areas of a website that receive the most engagement or attention. Heat maps can be useful…
How to Run Split-Tests?
Split testing, also known as A/B testing, is a method of comparing two versions of a marketing campaign or website to see which performs better. It's an important way to…
Biggest SEO Trends-2022
As you’ll discover below, SEO has changed fast. It’s all about creating content that reflects the best practices of search engines. It also helps in the increasing needs of the…
Why do all prices end with 7 or 9?
When you have a $60 product, pricing psychology would teach you to price it at $59.97. Why? Wherever I go on the internet, I see digital products and physical products…
How To Personalize User Experience
Trunk Club, acquired by Nordstrom for $350 million in 2014, offers a unique twist on buying clothes. Instead of picking all your own clothes, you get your own personal stylist.…
McDonald’s Education Marketing Campaign
If you haven’t seen this McDonald’s campaign yet, watch the video here: http://youtu.be/wXgSnUmhdws & check out this page: http://yourquestions.mcdonalds.ca/ This campaign is an excellent example of the power of transparency & product education…
The online MBA you can’t get into
The University of North Carolina’s Kenan-Flagler Business School may be the only college of its kind to flamboyantly advertise using exclusivity & takeaway selling. You’d expect it from a special club…
Reverse Psychology Marketing
I wanted to share this one marketing technique that gave this clothing brand a 150% increase in sales and continual growth for over 2 years. In 2013, Patagonia, an American…
Amazon’s Billion Dollar Business Strategy
Did you know Amazon is the world’s largest Ecommerce business valued at $1.6 TRILLION with a whopping annual revenue of $280 billion and growing. That’s more than the GDP of…
Marketing is essentially communication
Whether you’re writing an email, blog, sales copy or shooting a video, delivering a webinar, or launching an ad, despite the technical actions involved, you are essentially communicating. What is…
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