The University of North Carolina’s Kenan-Flagler Business School may be the only college of its kind to flamboyantly advertise using exclusivity & takeaway selling.
You’d expect it from a special club or membership, but it’s likely the only time you’ll see a college put a velvet rope in their ad & mention that you likely won’t get in.
Takeaway selling is an effective strategy that makes a prospect feel comfortable that he is not being sold to. People are used to being sold aggressively so when you back off & act like you don’t care, it is disarming.
This goes hand-in-hand with scarcity which implies that there is a limited amount of an offering so not everyone will get in.
Altogether, this rids of desperation which is known to scare away buyers.
Use this age-old sales tactic today to boost sales!
Schedule a free strategy call to go over how you can use this in your digital marketing and boost sales.
